HospitalitySocial Media MarketingBrandingContent Marketing
Orbit Hospitality
A brand refresh that lifted direct bookings by 52%
A boutique hotel group was over-reliant on OTAs. We rebuilt the brand and content engine to drive profitable direct demand.
Orbit Hospitality
The challenge
High commissions to online travel agents were eroding margin, and the brand felt dated and undifferentiated against newer competitors.
Our approach
- Repositioned the brand with a refreshed identity and messaging system.
- Built a social and content engine around destination storytelling.
- Launched an automated WhatsApp concierge with Vynexa.ai for enquiries and bookings.
- Drove direct-booking campaigns with loyalty incentives.
The results
Measurable impact
+52%
direct bookings
-29%
OTA dependence
5.4x
social engagement
+18%
RevPAR
“Guests now discover us, fall for the brand, and book direct — often right inside WhatsApp.”
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